Email Marketing
I have worked to organize information from multiple departments to develop, create, and implement regular B2C email communications to successfully drive bookings, event ticket sales, and restaurant revenue across the property.
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Summer 2021 Lodging Launch
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Fall Foliage Like a Local - 2021
Engagements and conversions tracked through reporting features, tracking codes, and a mix of Adobe and Google Analytics.
Campaign Development and Event Promotion
A Taste of New England 2021
Collateral, advertisements, and signage for the second annual food & wine event hosted at Spruce Peak, Labor Day 2021.
Developed and implemented a multi-channel marketing campaign including guest communications, sponsored posts on local community forums, and radio commercials resulting in sell-out events all three days of the 2021 event.
“Whatever it is, the way you tell your story online can make all the difference.”